Where it all began.

The year was 1991.

My wife Lynette and I started a purebred Angus herd in Southwest Iowa which we called Steele Land & Livestock, The SLL Brand. It started with 16 cows and our first bull sale. The excitement of selling our first bull to a neighbor was incredible and we started down this rewarding path. Several years later, my veterinarian suggested we sell a few heifers in our production sale and WOW, we sold a heifer for $3250 which was an incredible amount of money to us. The bulls that day averaged $2400 which was very solid for the times we were in.

Fast forward to January 2014 when a mutual friend and the good Lord introduced Lynette and me to a now dear friend, Luke Wood, and his family. They were in search of a Simmental show heifer and we had a Broker daughter that went on to be named Elsa. Doug and Lynette had raised the female and Luke was in search of “the one” Simmental show heifer for his daughter Abby. I’m sure none of us knew it at the time but a deep and rewarding friendship was starting to be born, “The CS Brand.” Elsa created a bond that our families would cherish to this day and into the future. It had nothing to do with the championships she won. It had everything to do with a shared vision that our 2 families had. Our vision started on a cold January morning in a small pen, and is now the experiences and expertise we’ve gained the last 32 years of operating Steele Land & Livestock.

In our program of shared vision, you will find phenotypically correct cattle that have a balanced EPD approach. First and foremost, we expect cattle that will be sound footed, set down on a great set of feet and legs, have real red meat and fleshing ability to work in all environments. We expect our cattle to travel big pastures and fields without issue and do so while producing a healthy vigorous calf that wean heavy, feed well and have the carcass merit that our industry demands.

We made the decision this year to only offer 2-year-old and aged fall bulls in our production sale. There are many advantages to us and our valued customers with this approach. For us, we can calve later in the spring, develop the bulls over time and market a top-end product that can go right to work. For our valued customers, you can put the bulls in big pastures, with lots of cows and peace of mind without the worry of the yearling bull falling apart or getting hurt by other bulls in the pasture or the boss cow. They are easier to maintain in bigger traps and don’t require the resources of growing to a mature size after the breeding season. This is our commitment to you of supplying the best product for your investment dollars and the greatest return for cows exposed per bull owned.

In the future, you will find that we are committed to your success with each bull or female purchase you make. We are customer focused and excited to help you meet the challenges of the ever-evolving cattle business. We stand behind our seedstock and will work every day to exceed your expectations.

-Doug Steele

Our promises.

  • Quality

    We are committed to your success with each bull or female purchase you make. They are standout, profitable cattle and create a keepin’ kind of female that will produce for years to come.

  • Guaranteed

    We offer an unconditional guarantee on the bulls and females that we sell. If for any reason your bull is injured or not working during the breeding season, let us know and we will take care of your needs to the best of our abilities.

  • Customer-Focused

    We stand behind our seedstock and will work every day to exceed your expectations and help you navigate the ever-evolving cattle business.

We’d stake our name on our cattle.

We actually do, too.